Women mislay so much makeup they spend a staggering £15,872 replacing it during their lifetime, according to a new study.
The research found losing expensive cosmetics now costs the typical British woman £248 a year.
Those who do their makeup on the morning commute are some of the worst hit, with one in three leaving some on public transport.
The power of makeup is so strong that 27 per cent admit feeling 'vulnerable' without it
Almost half have lost makeup in the back of a cab, a quarter has dropped some down the toilet and a third waved it goodbye after leaving it at an ex-partner’s house.
One in ten (9 per cent) have dropped makeup down the drain and a quarter (27 per cent) have left some in a restaurant.